There is an impression that social media is free of cost. However that is not the case. Implementing the various strategies and investing in the various tools and most importantly allocating time is why social media is not unpaid for. The internet is a big place and trying to find interesting and good stuff is hard work. Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media marketing is a living process in which each component is connected to the others.
The most critical part of the process is grouping up content from different and varied sources. Processing this content bank and then sharing it is only the tip of the ice berg. Updating social networks, Planning, writing, and publishing blog posts,Research and planning internal and external content to share, Curate and share content,Engaging with your community, Monitoring brand mentions online, Developing campaigns, such as promotions and contests, Community growth, Strategy management and adjustments, Analytics Reporting, Contingency time for damage control or unexpected problems are all critical components of managing your workflow.
Check out this interesting infographic below to have a better understanding of how the work is allotted in a 40 hour working week.
via: Visual.ly
Do you allocate you time in a similar manner? Or does updating your blog take up too much time? Do tell us how you allocate your workflow in the comment section below.
