Pinterest continues to grow and drive quality traffic with a promise of high conversion rates. Though not much has been done by any Indian brand on Pinterest, still if you are statistically inclined, Pinterest already has 8.0% of Indian users. The pinning frenzy is even more addictive than Re-tweeting a tweet or Liking an update. The whole concept lies in the process of marketing strategy you adopt on Pinterest.
We at MediaZo Labs have been using Pinterest for our clients for over an year now. The simple strategy we employ is:
- Mixing and blending of our client’s content and that available on Pinterest.
- Credit the sources for pins which we re-pin.
- Make it visually beautiful with our In- house creative team, working hard to make that perfect visual treat.
- Use playful & fun titles to connect with our client’s customers.
- Display URL (brand, product, services) on images.
- Review other business’ board.
- Focus on the theme, rather than just the product.
- Promote joint events.
- Analyze our own marketing objectives for the brand by using our In- house tools.
Here’s a sneak peak at the basics of Pinterest.
No doubt, Pinterest offers promising potential for brands across the world and it’s marketing strategy is sure to improve as the show matures. So plunge into this all new segment where eye candy creatives win your heart almost instantly and guarantees you high conversion rates.
