The wide choice of platforms as well as devices have a far reaching impact on marketers as well as consumers. The 2013 Infinite Dial Report by Edison Research states, media usage is not a zero-sum game. The end user wants to exhaust all platforms and therefore it is crucial to track the consumers where ever they are.
Now that we are in 2013, smartphone adoption has reached half of the US population, the amount of time people spend on is growing at 14 times the rate of their desktop usage. Mobile advertising revenue has seen a boom of 400%. Now the, is when it is self evident that 42.8% of marketers plan to increase mobile spending. Despite the several changes we have seen on Facebook like the graph search as well as the advent of hashtags, Facebook continues to grow, and to stay ahead in the game, marketers must learn to master the Facebook game inspite of unexpected changes to the platform. Pinterest on the other hand is very influential to target the consumers as 21% of pinterest users will purchase a product after seeing it on pinterest.
Digital marketing professionals believe that content marketing will become even more prominent over the next one year. Focusing on the content is therefore important as consumers interact with content first. All in all, online marketing has undergone a transformation. Marketers therefore need to access their options and extent their reach via the various channels available.
Check out this though provoking infographic on the latest trends in digital marketing.
via: visual.ly
