Archive for the ‘Social Media’ Category

Social Media Measurement Framework [InfoGraphic]

By on January 9, 2013   /   Infographics, Social Media   /   Leave a comment
Social Media Measurement Framework [InfoGraphic]

In the past few days we have gotten plenty of mails & offline conversations regarding the question of measuring the ROI of Social Media. With the help of this post we are going to publish the social media measurement framework that we have followed. It took us […]

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CrowdSourcing 800 Tips on #AntiObesity Drive

By on November 27, 2012   /   Social Media, Twitter   /   Leave a comment

On 26th Nov, 2012 we had executed #AntiObesity Drive on twitter for one of our client (VLCC as Social Media Agency) with an aim to create awareness around the cause to stay healthy and fit. The overall campaign crowdsourced more than 800 unique tips & reminded users […]

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What is the Economics Behind Online Advertising ?

By on October 30, 2012   /   Advertising, Social Media   /   Leave a comment

The market thrives because of demand and supply. As the demand rises, the price also rises; on the other hand if the supply is less, the price of the item or the product will fall, as the supply of product or service exceeds that of demand. The […]

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What is Social Media? 6 Common Mistakes !

By on October 19, 2012   /   Social Media   /   2 Comments
What is Social Media? 6 Common Mistakes !

Are you trying to use Social Media for the growth of your business? Read this before you take this serious plunge. Social media is going intensive & is here to stay for a long term. The market for social media is always volatile. What sells today, may […]

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5 Strategic Tips to make your brand Outshine on Facebook

By on September 21, 2012   /   Social Media   /   Leave a comment
5 Strategic Tips to make your brand Outshine on Facebook

Do you want to make sure that you have a bling factor on Facebook in order to attract potential clients for your business? Here’s a quick guide for you to ensure you hit the bull’s eye with well planned social media strategies. 1. Be touchy Let your […]

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Pinterest offers promising potential for brands

By on September 10, 2012   /   Pinterest, Social Media   /   Leave a comment

Pinterest continues to grow and drive quality traffic with a promise of high conversion rates. Though not much has been done by any Indian brand on Pinterest, still if you are statistically inclined, Pinterest already has 8.0% of Indian users. The pinning frenzy is even more addictive […]

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How Social Marketing Works for Retail Brands

By on August 18, 2012   /   Report, Social Media   /   Leave a comment

The power of social media is obviously something that can not be underestimated, both for personal communications and for retail brands. Recent studies (via comscore) have shown key trends in how social marketing works for different retail brands in both Europe and in the United States. The […]

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