Gone are the days when spreading your message across meant sweat and blood, standing in crowded places and passing out leaflets. Knowing that most of those leaflets you printed were going in the dump and ending up as tissue papers and nothing more. Do you want to […]
The wide choice of platforms as well as devices have a far reaching impact on marketers as well as consumers. The 2013 Infinite Dial Report by Edison Research states, media usage is not a zero-sum game. The end user wants to exhaust all platforms and therefore it is crucial […]
There is an impression that social media is free of cost. However that is not the case. Implementing the various strategies and investing in the various tools and most importantly allocating time is why social media is not unpaid for. The internet is a big place and […]
Ever wondered how revealing facebook likes can be? A recent study by the University of Cambridge investigated the Facebook likes of more than 58,000 users in the US and deduced that it was easily possible to gain a lot of information about the user just by analyzing […]
Vine is a mobile app owned by twitter that lets users create and share 6 seconds long video clips. These video clips can be embedded or shared on twitter. The app is currently available on both the Apple appstore as well as Google’s playstore. A version of […]
While the last decade saw the advent of social networking platforms, this decade could very easily be dedicated to the growth of these platforms. Steamroller Facebook has spearheaded this charge and now boasts north of a billion members. While facebook is a favorite amongst the general public, […]
We have just received an update (few weeks ago the same feature was rolled out in US ) on one of our pages which enables the highly anticipated new Insights on your Facebook page to help you monitor your audience closely. The feature will slowly roll to all your pages […]
While managing & planning strategies for a fan-page it is necessary to have the understanding of the dynamics of ‘Why users like a particular post’ or ‘Why certain posts have better engagement while others don’t’ or ‘At what time the page had the maximum interaction rate’. 3 Dynamics that […]
Few days ago we published an infographic on Social Media Measurement Framework, where we talked about various ways to track & measure your ROI from Social Media. Today we are sharing a new infographic on various facts and usage statistics of social media websites like Facebook, Pinterest, […]
