Should you run your Facebook contest on the wall of your Facebook page or through third party apps? The answer to this question can be the deciding factor in the method of execution adopted for running your Facebook campaign. While Facebook timeline contest are perfect for engaging […]
The wide choice of platforms as well as devices have a far reaching impact on marketers as well as consumers. The 2013 Infinite Dial Report by Edison Research states, media usage is not a zero-sum game. The end user wants to exhaust all platforms and therefore it is crucial […]
There is an impression that social media is free of cost. However that is not the case. Implementing the various strategies and investing in the various tools and most importantly allocating time is why social media is not unpaid for. The internet is a big place and […]
Mark Twain famously said that “Many a small thing has been made large by the right kind of advertising”. This one single sentence tells how important advertising is. No, it does not guarantee a crappy product a good solid sales figure, though in some cases it may, […]
Ever wondered how revealing facebook likes can be? A recent study by the University of Cambridge investigated the Facebook likes of more than 58,000 users in the US and deduced that it was easily possible to gain a lot of information about the user just by analyzing […]
Vine is a mobile app owned by twitter that lets users create and share 6 seconds long video clips. These video clips can be embedded or shared on twitter. The app is currently available on both the Apple appstore as well as Google’s playstore. A version of […]
While the last decade saw the advent of social networking platforms, this decade could very easily be dedicated to the growth of these platforms. Steamroller Facebook has spearheaded this charge and now boasts north of a billion members. While facebook is a favorite amongst the general public, […]
Every time you log into Twitter today, you will see a new contest or something along the lines happening. These may be highly annoying, but when you have some of the biggest brand names indulging in the activity, you can be sure of two things. the first, […]
Few days ago we published an infographic on Social Media Measurement Framework, where we talked about various ways to track & measure your ROI from Social Media. Today we are sharing a new infographic on various facts and usage statistics of social media websites like Facebook, Pinterest, […]
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In the past few days we have gotten plenty of mails & offline conversations regarding the question of measuring the ROI of Social Media. With the help of this post we are going to publish the social media measurement framework that we have followed. It took us […]
