Should you run your Facebook contest on the wall of your Facebook page or through third party apps? The answer to this question can be the deciding factor in the method of execution adopted for running your Facebook campaign.
While Facebook timeline contest are perfect for engaging with your current fans, third party contest apps let you gather your audience’s email addresses and followup with email sequences.
Using a third party app will give you a personalized experience and you can tailor design your contest. Both the methods have their pros and cons. For instance, collecting emails for a contest can make some of the prospective participants turn away but then again, once the emails have been collected you can reach your audience in a better way as compared to the news feed.
Facebook recent announced that page administrators can create promotions without the need to use third-party applications, Facebook app developer Antavo created the infographic below featuring the pros and cons of creating promotions with or without the use of apps.
[via: Visual.ly]
