Gone are the days when spreading your message across meant sweat and blood, standing in crowded places and passing out leaflets. Knowing that most of those leaflets you printed were going in the dump and ending up as tissue papers and nothing more. Do you want to approach people to stand up for a common cause, but pamphlets, leaflets or even posters aren’t working? Times have changed for the better. The power and reach of social media can be the platform for you to reach your audience, far and wide with your message. Social media can turn out to be a powerful digital tool to raise awareness.
To put things in perspective, take a look at these amazing facts that reveal the power of social media.
- It has been found that one out of every seven minutes online is spent surfing, chatting, commenting, sharing, and liking posts, pictures, and videos uploaded to Facebook. Certainly then, if you can find your audience on Facebook, you will strike gold!
- 23% of Facebook’s users check their account 5 or more times daily.
- 45% of Facebook users time is spent on the newsfeed.
Google+
- Google+ is the second largest social network.
- 359 million monthly active users according to a Global Web Index study.
- Its active users base grew by 33% from June 2012 through to March 2013.
- Twitter is the fastest growing social network in the world by active users according to a Global Web Index Study.
- 450+ million Tweets are sent each and every day
- 21% of the world’s internet population are using Twitter every month and 32% of all Internet users are using Twitter.
YouTube
- 1 billion unique monthly visitors.
- 6 billion hours of videos are watched every month.
- It is the second largest search engine (bigger than Bing, Yahoo, ASK and Yahoo all combined).
- Instagram users spend 250+ minutes on the app every month.
- 300 million photos are uploaded daily to instagram.
- Roughly 58 photographs are being uploaded each second.
- The largest professional business network on the planet.
- Over 200 million users.
- 47% of LinkedIn users visit the site for industry and professional news.
Check out this fascinating video on digital freedom of expression
Do tell us which platform would suit your needs best in the comments section below.
